Jennifer Urdang Stern.
I am the Founder and Creative Director of 452 Design, established in 2003 to meet a need in the market: high-level, strategic design of a traditional agency without the overhead, inflated pricing, or account team layers. or a one-on-one creative partnership that’s personal and effective.
I lead every project from strategy through execution — bringing deep experience, a collaborative process, and a commitment to keeping clients relevant and ready to grow.
Before launching my own studio, I was Senior Art Director at one of Philadelphia’s leading creative firms, gaining hands-on experience across strategy, design, and production, for national brands and high-growth startups — a perfect launching pad for the creation of 452.
With studios in Philadelphia and London, and long-term clients across industries, I bring trusted leadership, flexible scale, and fresh creative thinking to every engagement.
Let’s work together — or just reach out to say hi.
→ Email me directly.
→ Visit the contact page.
Outside of client work, I’m passionate about giving back — through teaching, mentoring, and donating design time to causes I believe in. Read more.
Amanda Andreucci.
Amanda Andreucci, Jen’s former star graphic design student, is now her Creative Collaborator, brought on to add even more firepower for today’s fast-moving brand needs — from dynamic social content to digital campaigns and packaging with impact.
Amanda partners on the projects where an extra layer of digital-first thinking or bold, trend-driven design can elevate the work — especially for brands reaching younger audiences. Her sharp aesthetic and modern sensibility build seamlessly on Jen’s foundation of strategic design and decades of experience.
Together, their creativity is fresh and relevant, grounded in deep expertise and a strong understanding of brand. Every project is approached thoughtfully, objectively, and with genuine care — for staying power and impact.
Together, they have a unique creative collaboration:
Jen brings experience; Amanda brings cool-factor. Yet they share a strong design aesthetic and strategic mindset, grounded in professionalism and a deep understanding of brand and design. Together, they offer complementary talent and business insight that elevate our work — keeping it sharp, relevant, and built to last.
Teaching.
Teaching fuels Jen’s passion for giving back. Inspired by the lasting impact of her own professors and mentors, she always aspired to support the next generation of creatives. In 2018, Jen became an adjunct professor at Tyler School of Art & Architecture, where sh was honored with the Distinguished Adjunct Faculty Award in 2021. In 2024, she joined the faculty at Moore College of Art & Design, where she teaches typography to college juniors.
Nonprofit work.
Jen is always looking for ways to give back – through design and beyond. She was Co-Chair and Co-Founder of the Young Friends of the Abramson Cancer Center at the University of Pennsylvania; an original member of the Teen Empowerment Program Committee for Jewish Family and Children’s Service of Greater Philadelphia; Co-Chair of the Young Friends of the American Associates of Ben-Gurion University of the Negev; and Co-Chair of the Pink Tie Ball of Susan G. Komen for the Cure Philadelphia.
She currently serves on the Directors Leadership Council at the Abramson Cancer Center — where she and Daniel Stern received the Distinguished Partners in Hope Award in 2015 — and served on the Executive Development Committee at Friends’ Central School from 2022 through 2024. Jen serves on the Graphic Arts Occupational Advisory Committee at Jules Mastbaum High School in the School District of Philadelphia. She led the redesign of the children’s playroom at Families Forward, a Philadelphia-based homeless shelter.
Jen’s pro bono and nonprofit design clients have included Alex’s Lemonade Stand Foundation, Drexel University Center for Hunger-Free Communities and Vetri Foundation for Children. In 2025, she created and developed the LA Strong Now + Always campaign in response to the California wildfires — directing 100% of proceeds to fire victims through a design-driven relief effort.
Jen designed two posters, both selected for the We the Women traveling exhibition, each spotlighting women’s voices in design and activism.
Clients.
to name a few.
The Abramson Cancer Center
Alex’s Lemonade Stand Foundation
Artisans of Leisure
The Brady Experience
Cavalry Media
Coldwell Banker Preferred
Comcast
Daniel Stern Restaurants
Drexel University Center for Hunger-Free Communities
Elite Model Management
Four Seasons Hotels
Fox Television Studios
The Friends of Rittenhouse Square
Heckscher Museum of Art
International Creative Management, Inc. (ICM)
Le Bec-Fin
LIFT : ART Los Angeles
Longwood Gardens
Lubert-Adler
Melissa + Miller Interiors
Newbridge Film Capital
Nina Campbell Interior Design
Opus Pickleball
Nola Physical Therapy
Pine Forest Camp
Purely Elizabeth
Relativity Media
School District of Philadelphia
Studio Friedman
Sustainable Business Network of Greater Philadelphia
TiVo
Vetri Restaurants
Vetri Foundation for Children