Branding,
websites,
collateral + beyond

452 Design creates everything from full brand systems to one-off designs – for startups through established businesses. Every project is led directly by founder Jen Stern, ensuring clarity, continuity, trust, and thoughtful execution from start to finish.

  • Naming, tagline, logo design, color palette, type styling, messaging, brand guidelines...
    The strategic and visual foundation of your brand — everything you need to set the tone and make a lasting impression from the start.

  • If you’re ready to refresh/update your visual identity or take your brand in a bold new direction, we’ll help you evolve — keeping your current audience engaged and attracting new ones along the way.

  • Custom, visually branded sites built with clarity, structure, and ease of use — across all devices.
    We design and develop sites you can update yourself, and we’re happy to show you how.

  • Strategy, concepts, designs, and templates tailored to your audience and platform — for launches, events, or ongoing visibility.
    Branded content that’s built to connect.

  • Brochures, stationery, business cards, flyers, posters, menus... The tangible, take-with-you expressions of your brand — the pieces that leave an impression and carry your message into the world.

  • T-shirts, totes, stickers, packaging, event swag...
    Branded items that people want to wear, carry, or gift — memorable touchpoints that turn your audience into ambassadors.

  • Not every client wants a full rebrand — and that’s where we come in.

    We design one-off pieces that still fit the bigger picture, whether it’s a flyer, invitation, event signage, presentation deck, or something totally custom.

    Need something thoughtful, on-brand, and fast? We’ve got you.

  • Sometimes we know you’d prefer to handle the job yourself...
    But you might want a little expert guidance on your creative.

our work

Whether you need support for a single project or an ongoing creative partnership, Jen Stern works directly with you — no layers, no handoffs.

>> email jen directly

How we work.

we’ll tailor the work to fit your needs.

  • Per-Project.

    For one-off needs like a logo, rebrand, website, campaign, or collateral. Includes:
    > Clear, line-itemed proposal
    > Full creative support from kickoff through delivery
    > Tailored scope to fit your goals, timeline, and budget

    Set of business cards for Pizzeria Vetri with colorful designs and contact information.

  • Retainer.

    For businesses that need ongoing design and strategy support across multiple touchpoints. Includes:
    > Priority scheduling and faster turnarounds
    > Consistent brand execution
    > A design partner who knows your voice, style, and goals — available when you need us

    A flat lay of stationery and branding materials for Literary Projects, including a business card, a logo card, a paper tag with design, a pencil case with colored pencils, a photo of a pencil case, a cup of coffee or tea, a label with a green pushpin, a photo of pink roses, and paint swatches on a wooden surface.
our work

Our Process.

  • 01 → Discovery.

    → We get to know your brand, your goals, and your audience — asking important questions to allow us to truly get to know you, and to get us aligned from the start.

  • 02 → Proposal.

    → You'll receive a detailed scope of work, timeline, and cost — no guesswork, no hidden fees.

  • 03 → Strategy.

    → Before design begins, we define your brand’s voice, positioning, and visual direction to ensure every element aligns with your goals.

  • 04 → Design.

    → We share initial concepts, refine based on feedback, and build out every element you need to launch or relaunch confidently.

  • 05 → Delivery.

    → You’ll get final files, clear instructions (if needed), and optional ongoing support — or handoff if you’re ready to take it from there.

  • 06 → Launch + Support.

    → We help you put everything into the world — whether that means launching a new brand, updating your site, or providing support as you grow.

Not sure what’s best for you?
Reach out anytime – I’m always happy to give my honest opinion – let’s schedule a zoom or a coffee!