Supporting Business Students Through Brand Identity Design:
452 4u.
Application
452 Design is offering one Philadelphia-based business student or recent graduate the chance to receive a custom logo and foundational brand guide — designed with the deep experience and strategic design – combined with new, fresh creative — that we bring to every client and project.
Whether for a class project or a post-grad launch, 452 4U is designed to bring your vision to life — with branding that’s built to grow with you.
This is a focused, collaborative design sprint:
You’ll receive two original logo options tailored to your concept
Choose your favorite for refinement and finalization
Deliverable: a one-sheet brand guide outlining fonts, colors, and logo usage. Final logo files will be ready for both print and digital use
What you’ll get (if selected)
Two custom logo concepts, created from your brief and our kickoff meeting
One final logo, refined based on your feedback
A one-sheet brand guide (color palette, fonts, logo usage)
Final logo files in all necessary formats (print + digital) and final foundational, 2-page brand guide.
We will start with a standard design agreement before work begins. It just outlines things like project scope, usage rights, and mutual protection — so we’re both on the same page.
📍 Open to students and recent graduates in the Philadelphia area
🗓 Apply by July 1, 2025
If you're working on something confidential, I’m happy to sign an NDA. Just let me know — protecting your ideas matters to me, too.
About 452 Design
452 Design is a small graphic design studio founded by me, Jen Urdang Stern, in 2003 in Philadelphia — and now also based in London. My team and I specialize in visual identity systems, branding, and strategy-driven design — built to grow with our clients. We work with early-stage entrepreneurs, established businesses, mission-driven organizations, and everything in between, offering premium design with personal, direct collaboration – without the layers or overhead. Feel free to read more.
Terms & Overview
Submitting an application does not guarantee selection. One applicant (individual or team) will be chosen based on fit, clarity of concept, and potential for visual development.
This offer includes:
* Two original logo concepts based on the submitted brief
* Light refinement of the selected concept
* A one-sheet brand guide (logo usage, color palette, and typography)
* Final logo files prepared for print and digital use
Additional services or revisions beyond what’s listed may incur fees.
The selected applicant will be required to sign a standard design agreement before the project begins. This agreement includes terms regarding deliverables, usage rights, and responsibilities — as with any professional client engagement.
By participating, the selected applicant agrees that 452 Design may share the final logo and design process for portfolio, social media, and promotional use.
Project timeline and communication expectations will be discussed upon selection. If the selected applicant is unresponsive, unable to move forward within a reasonable timeframe, or if the collaboration is no longer a good fit for any reason, 452 Design reserves the right to end the engagement or offer the opportunity to another applicant.