The Brief: Create a unified brand for a Philadelphia chef with several businesses (a cook supply shop, a knife shop, and catering and events) that had grown up without a shared identity. The goal was a system that ties everything together under one name while giving each business its own personality, plus a digital presence that tells people what each shop actually does.

The Result: Cary Neff & Co., an umbrella brand we named and built, with a family of logos, inspired by the vintage hand-painted signage on Cary’s shops, that work together and on their own. We carried the system across the website, social accounts for each business, signage, bags, stickers, merch and business cards. The identity has a neighborhood feel and a chef’s credibility, and it’s warm, unfussy and true to the man behind the counter. The Knife Shop was named Best of Philly 2026.

[ 2026–present ]