Designing branding for baking mix stickers, 2009. Purely Elizabeth, sold for $850 million, 2026. Same brand DNA from her kitchen counter days? Sure is.
The story of designing the Purely Elizabeth brand identity from 2006 to 2017 — the wordmark, packaging, and evolution behind the beloved food brand.
I couldn't find a Philly sports hoodie I actually wanted to wear or gift.
I could never Philly sports style that I would actually wear out - only game-day sorts of merch.
1992 : my first real graphic design
This is my first official/real graphic design. 1992, Penn State.
