He had four businesses. I gave them one brand.
A Philadelphia chef with a cook supply shop, a knife shop, a teaching space and a catering business — and no shared identity. How I built Cary Neff & Co.
Branding proposal for Penn State THON™
A week I spent wih no real brief, just an opportunity for me to create and present a huge brand package to focus on the huge milestone – 2027 marks 50 years of THON... So I created 50THON. And then I designed it: a full creative rollout rooted in vintage photography and the alumni story. Wordmarks, apparel, patches, posters, a “100 days til” countdown piece. All of it shared as concepts — with the understanding, from day one, that THON’s and Penn State’s marks and licensing come first.
Designing branding for baking mix stickers, 2009. Purely Elizabeth, sold for $850 million, 2026. Same brand DNA from her kitchen counter days? Sure is.
The story of designing the Purely Elizabeth brand identity from 2006 to 2017 — the wordmark, packaging, and evolution behind the beloved food brand.
I couldn't find a Philly sports hoodie I actually wanted to wear or gift.
It is hard to find Philly sports style to actually wear out – there’s only game-day sorts of merch. You couldn’t find it, so I designed it. Fly Society 215. Not merch – style.
1992 : my first real graphic design
This is my first official/real graphic design. 1992, Penn State.
