I couldn't find a Philly sports hoodie I actually wanted to wear or gift.
Fly Society 215 is highlighted in the September issue of Philadelphia magazine.
After more than 20 years running 452 Design Studio here in Philadelphia, I've spent most of my career helping other brands express their voice. Last year, I started building one of my own.
It started simply — I couldn't find a Philly sports hoodie I actually wanted to wear or gift. Not tacky gameday merch (though that is fun in a different way). Something designed. Cool. To wear to work and to the game and to cocktails. So I designed it.
Not merch – Style. Finally.
No game plan. I just needed to do it.
Turns out a lot of other people were looking for the same thing.
Grateful to the lovely Kristen Schott (Deputy Editor, Lifestyle and Weddings, Philly Mag) whom I ran into for five minutes, maybe six months ago, and who amazingly remembered my designs and wanted to highlight my brand in the magazine. And thank you Philadelphia Magazine, to Laura Swartz for the feature, and to Claudia Gavin for working with my photos.
Oh – and then I couldn't stop – so I created another brand. @theclub814. Penn State. You get it. Or a lot of you do.
That post to follow…
Philadelphia ❤️
P.S. I don't know Marshall Mckinney but I had to look up who designed the new Philly Mag logo - and I just wanted to add that he crushed it. 🔥