A week I spent wih no real brief, just an opportunity for me to create and present a huge brand package to focus on the huge milestone – 2027 marks 50 years of THON... So I created 50THON. And then I designed it: a full creative rollout rooted in vintage photography and the alumni story. Wordmarks, apparel, patches, posters, a “100 days til” countdown piece. All of it shared as concepts — with the understanding, from day one, that THON’s and Penn State’s marks and licensing come first.

The story of designing the Purely Elizabeth brand identity from 2006 to 2017 — the wordmark, packaging, and evolution behind the beloved food brand.