The brief: Develop a brand identity for a cool, hip pizza concept from the Vetri team — something modern, welcoming, and fun.

The result: A crisp, contemporary system with subtle vintage typographic cues — balancing simplicity and personality across the logo, menus, signage, and packaging.

Also shown: Additional branding by 452 for other parts of the Vetri family, including Lo Spiedo, Alla Spina, Vetri, Vetri Community Partnership, and Vetri Foundation for Children.

[ 2014 → ]